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I have more than two decades of marketing and leadership experience and absolutely love my craft. You can view my career highlights below. For a full CV, please get in touch.

Career Highlights

WHAT I DELIVER
My contributions go beyond marketing

  • Strategic brand growth - in the short and long-term

  • Business results: quality visits, conversion, loyalty

  • Collaborative partnerships across the enterprise 

  • Clarity about what is and isn't working 

  • Efficient operations of marketing / ecommerce 

  • Confident, productive teams that are easy to work with

END-TO-END MARKETING
As a full-stack marketer, I've used the full spectrum of marketing's many disciplines

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BRANDS I WORKED WITH
I've been fortunate to partner with incredible brands. Together, we executed hundreds of national campaigns.

  • Entertainment, sports and media brands 

  • Retail and service brands used by Canadians coast-to-coast  

  • Some of the most loved tech products across North America

Several brand logos showing brands that Agnes has worked with throughout her career

MEMORABLE WINS
I love what I do - but certain leadership moments make me especially proud 

  • Evolved brand strategy to drive unprecedented results

  • Set vision, built advocacy, inspired cross-functionally 

  • Designed multi-year technology roadmap to drive growth

  • Modernized operations to upskill team, reduce costs, gain agility

  • Operationalized partner program to drive new revenue 

  • Introduced new technologies: ML for predictive CRM, Gen AI in content development, AI/zero/first party data in media optimization

  • Managed national-scale M&A type transition with stability and success

  • Built a culture of enterprise collaboration and joint success

What leaders and colleagues have said about working with me

"Seamlessly connects people, purpose and performance."

"Her drive to exceed business goals and advance our brand was contagious."

"Taught me invaluable lessons, not only about marketing but also about confidence, resilience, leading with purpose."

"Fostered a team atmosphere where creativity thrived, and where each of us felt encouraged to bring our best every day."

KNOWN FOR
Here's what I'm known for, as shared by my colleagues and leaders

  • Marketing, advertising, ecommerce strategy

  • ​Growing brands, delivering results

  • Consumer-first mindset

  • Strong planning discipline

  • Resilience, leading through change

  • An eye for talent, mentorship

LEADERSHIP TRAITS
While marketing is what I do, leadership strengths are how I go about my work. 

  • Builds strong teams: I nurture strengths to instill confidence and build diverse, productive teams. I mentor actively to execute against a roadmap of personal and team growth.

  • Resilient through change: I lead with a planful, strategic view. I implement a communication and engagement strategy to inspire commitment, especially in times of transition.

  • Inspires partnership: I love sharing my expertise of story telling across the organization but equally so, I lean on my partners in finance, sales,  technology, and operations to accelerate our goals and celebrate joint successes. The best compliment has been that I'm an effective collaborator and "just so easy to work with".

  • Leads with an operator's mindset: Applies enterprise view and a planful, strategic approach to 6P execution. Proactively manages change.

WHY I LOVE WHAT I DO
I get to work with great brands and leaders on interesting business challenges

  • I build confident, productive teams

  • I grow people's careers

  • I partner with exceptional leaders

  • I enjoy charting business direction

  • I love celebrating brand stories

  • I geek out over CX wins

  • I'm great at pairing data and creative

  • I find shopper psychology fascinating

BEYOND THE JOB
I'm grateful for my career and love paying it forward

  • NextGen leadership program: program recipient

  • Women @ Work ERG: executive sponsor

  • Mentorship: CMA Mentorship Program, at-work mentorship

  • Strategic Advisory: professional services, B2B, .ca clients

  • Public Speaking: marketing, ecommerce, consumer behaviour, leadership

PUBLIC SPEAKING
I'm a #proudgeek and love sharing that passion through speaking engagements and presentations

Recent speaking engagement topics:​

  • The power of great marketing teams - my favourite

  • How consumers shop - endlessly fascinating

  • Ecommerce best practices - strategic and practical

  • Team leadership - my teams have taught me a lot

Agnes standing at a podium, presenting. The podium is labelled with "CMO Toronto Summit". Next to her is a large screen displaying her presentation. The screen reads "CTA: be fiercely confident in your team"
Want to learn more or talk shop? I'd love to connect.

Get in Touch

I'd love to hear from you.

You can find me on LinkedIn.

Or reach out by completing the contact form on this page.

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