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My CTA for leaders

Two women outside, smiles on their faces, exhuberant, high-fiving each other

The most rewarding part of my job as a leader is to help the team discover their superpowers and give them confidence to use those talents. 

 

​If you're a people leader, I invite you to join me in my CTA, or call to arms, and be fiercely confident in your team. Our teams can soar, if we can help them do what they love with confidence.

Leadership Philosophy

The teams I have worked with were exceptional. Not because of me - because of the strengths each person brought to the team. When we have the freedom and the confidence to put our strengths to use, when our talents are celebrated, we are unstoppable.

Here's what I believe

1

We each have a unique combination of talents

2

Using those talents helps us produce our best work

3

It's necessary if we want to find satisfaction in what we do

4

As leaders, we can give our teams confidence to use their talents

​When we are fiercely confident in our teams and their strengths, we give them confidence to grow and perform at their best. How do we do that?

Believe in the power of uniqueness
Help your team discover their strengths
Look for talents, not gaps
Invest in the learning process
Create opportunities for practice
Tell them when they're being amazing
Don't forget to tell others too
Strength share on projects across teams

When just one person takes notice of our talents, it can change our day and our career. ​As leaders, we have more power than just noticing: we structure roles, assign projects, and talk to our people every day.

 

We have the power to celebrate and harness each person's uniqueness and give our team wings.

Tell others what strengths team has to offer
Strength share across teams

Quotes on this topic

A quote that reads "To inspire others, don't show them your superpower. Show them theirs."
A quote that reads "You will excel only by maximizing your strengths, never by fixing your weaknesses. By Marcus Buckingham"
A quote that reads: "Many of us feel stressed and get overwhelmed not because we're taking on too much, but because we're taking on too little of what really strengthens us. - By Marcus Buckingham"

For more quotes, visit the Quotes page.

From past presentations

A line that reads: "CTA Be Fiercely Confident In Your Team"
A line that reads "Tell them", next to it a quote that reads "Never admire quietly. If I admire somethign about someone, I tell them. We humans are so fragile. It's important we give people their flowers while they are still here. Never admire quietly."

What the experts say

Marcus Buckingham:
Work + Love book 

A passionate case for why we should do what we love 

HBR:
Designing work that people love

HBR IdeaCast:
Find joy in any job

StrengthsFinder System
StandOut Assessment

Try and share this online strength finder tool 

McKinsey Research: Stop wasting your most precious resource - middle managers 

HBR: Why you should invest in unconventional talent

McKinsey: Reimagining people development to overcome talent challenges

McKinsey: Making the world a better place through workplace relationships

Are you equally inspired by the power of great marketing teams? We should talk.

A photo of Agnes standing in front of a window, wearing a t-shirt with a huge yellow happy face on it.
Agnes standing at a podium, presenting. The podium is labelled with "CMO Toronto Summit". Next to her is a large screen displaying her presentation. The screen reads "CTA: be fiercely confident in your team"
A photo of Agnes sitting next to two other speakers. They are on a panel, speaking at a conference. They're holding mikes and smiling.
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